This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.
This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Textbook: View textbook in Bookstore
Instructor:
Marina Noel, noelm@smccd.edu
Section Information as of Wednesday, May 15 2024 - 05:08:39 am
Course status: Open for Waitlist - 4 on waitlist
InstructorSection | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
---|---|---|---|---|---|---|---|
Instructor: Marina Noel | 06/10-07/19 | Online course | 0000 | OLH | Online |
Critical Dates for this Course | Date |
---|---|
Last day to add class | June 12, 2024 |
Last day to drop with a refund | June 12, 2024 |
Last day to drop without a "W" | June 16, 2024 |
Last day to drop with a "W" | July 10, 2024 |
Last day to change to Pass/No Pass Grading Option | July 19, 2024 |